How to Tackle the Latest Google Algorithm Updates?

For years, I thought I knew SEO like the back of my hand. I thoroughly researched keywords, made compelling content, and built a quality backlink profile. The websites I worked with were steadily climbing the search engine results pages (SERPs) – a compliment to my hard work.

It was short-spanned tho, why? Google algorithm updates and everything went out of the loop. My keyword rankings were tossed down the drain, and my organic traffic took a massive hit. I was scared, were the SEO efforts of no use?

Let me burst something out: Every update from Google is a constant reality check for SEO experts. These updates, sometimes frustrating, are their way of ensuring users find the most appropriate content. Let me give you a pill of relief. There are ways to adapt and keep your SEO strategy afloat. Before we get there let’s understand something.

What’s so special about Google algorithm updates?

These updates are centred around the users, to improve their experience by delivering the most relevant and high-quality search results. However, these updates can sometimes cause dips in keyword rankings, leaving website owners and SEO professionals shaking. Let’s see what’s so special about their latest updates.

Site Reputation Abuse – May 2024

This was a pre-announced update from Google during their rollout of the March 2024 core update and spam updates.
Any & all third-party content produced primarily for ranking will be considered as spam.
Parasite SEO
Along with manual actions, Google will also take automated.

Core Update – March 5, 2024

A complex update results in huge fluctuations in keyword rankings than a regular core update.
Additionally, Google also mentioned that unhelpful content in search results now would be reduced by 40%.
Google’s helpful content system was incorporated into its overall core ranking system.

March 2024 Spam Updates

Drastic scalability in content was classified as search spam.
Purchasing expired domain names for ranking was considered spam.

How to Optimize a Website for the New Landscape

With the help of these insights, I took to my website and started optimizing it as per the latest updates. If the update targeted user experience & quality, I analyzed metrics like website speed, mobile friendliness, and visual capacity. By optimizing my website’s content, code and graphics, I made sure of the best user experience across all devices for my users. Taking the quality into account, I reviewed my content for more authenticity and ensured it truly addressed user search intent. This involved enriching existing content with fresh data & adding multimedia elements that delve deeper into specific topics. Here’s a brief for you:

Focus on Quality Content: Make sure that your content is well-researched, informative, and answers the user’s intent. Good-quality content is more likely to stand against new algorithm changes.
Optimize for the Experience: Pay attention to your website’s loading speed & interactivity. You can use extensive tools like Google PageSpeed Insights or Google Search Console to identify scope for improvement.
Use SEO Best Practices: Keep yourself updated on the latest SEO trends. Follow Brandbhasha; a reputable SEO blog to stay informed.
Avoid Black-Hat SEO Techniques: Bar yourself from outdated & spammy SEO practices at all costs. Always aim to build high-quality backlinks and avoid keyword stuffing.

Conclusion

I completely agree, that Google’s algorithm updates are a pain, but they shouldn’t be a cause for despair, right? By adopting a proactive approach, adapting your SEO strategy accordingly, and staying informed about the latest industry trends, you can make sure that your website continues and does not take a nosedive.

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Now it’s your turn! What’s your biggest SEO struggle? Share your thoughts in the comments below!